Google Analytics

Tech Briefing

Friday, February 5, 2010, 2:00 - 3:30 pm, Turing Auditorium

Presenter: Beth Liebert, Google

Video of Presentation

In this age of data, the challenge is not always how to get more numbers, but how to make the numbers move in the right direction! Google Analytics is the world's most popular Analytics tool, and has helped millions of businesses optimize their sites.

In this presentation, Beth Liebert, a Product Manager for Google Analytics, presented some key strategies for how to improve ROI and conversion rate on your sites through using Analytics reports.